How it works
A five-step production system built for marketing ops.
01
Plan
- Brief intake aligned to your editorial calendar.
- Guest sourcing or pre-existing roster work.
- Question docs co-built with your subject matter expert.
Show notes
02
Record
- Senior producer runs the session live, remote or in-studio.
- Multitrack 4K video + broadcast-grade audio captured.
- Backup engineer on every recording.
03
Edit
- Story-led edit, not 'remove ums and ship.'
- Two rounds of revisions baked into every cycle.
- Brand-locked intro, outro, and lower thirds.
Master · v3.mp4
04
Repurpose
- Transcripts, show notes, and SEO-ready blog drafts.
- Vertical videos and audiograms cut to platform specs.
- Social graphics built in your design system.
Episode 218
"The transcript is the press release."
05
Deliver
- Files dropped to your CMS, DAM, and schedulers.
- Per-cycle delivery report with traffic and engagement.
- Live channel in Slack for your team and ours.
Delivery · 09.mp4
Compare
Edgewise vs. the alternatives.
| Dimension | Edgewise | In-house | Freelancer stack |
|---|---|---|---|
| Predictability | Locked monthly cadence | Depends on team capacity | Depends on individual availability |
| Output per dollar | Up to 15 assets per episode | 1–3 assets per episode | 3–6, with coordination tax |
| Brand control | Embedded into your design system | Native | Drifts across vendors |
| Time to first episode | 3 weeks | 8–12 weeks | 6–10 weeks |