About
We build the content engine, you keep the spotlight.
Edgewise was founded on a stubborn thesis: most B2B podcasts are abandoned because no one inside the company owns distribution. We own it. Marketing teams hand us the conversation; we hand them a quarter of compounding, on-brand content.
Founders
Two operators. One studio.
Founder
Adam J. Walker
Co-founder & executive producer. Adam has run podcast operations for marketing teams at insurance, fintech, and nonprofit organizations for over a decade. He owns the editorial system.
Founder
Sanjay Parekh
Co-founder & studio lead. Sanjay built and sold two media companies before Edgewise. He runs the production team and the technology that turns one recording into fifteen assets.
Our point of view
Three things we'll fight you on.
01
Most podcasts fail because no one owns distribution.
Recording is the easy part. Without a dedicated repurposing motion, episodes go to a feed and die there.
02
Transcripts are SEO assets, not afterthoughts.
Every episode is a 5,000-word indexable document. Treat it like one and your organic traffic compounds.
03
Vertical video is the new press release.
If your CMO has a take, it belongs on LinkedIn as a 90-second vertical — not buried inside a 45-minute audio file.
Words for SEO
Long-form videos
Social graphics